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The stand-up pouch gets a facelift with metallized holographics and a slider zipper from Flex Industries (Film Div.), Noida, Uttar Pradesh, India, deeming a technical award in the Decorative/Display category. Flex Industries is banking these stand-up pouches will make even greater inroads for use by adding a reclosable feature. Other value-added features include shelf appeal, tamper-evidence, and anti-counterfeiting potential.
Flex Industries multitasks with this application, serving as substrate supplier, designer, metallizer, and converter. Structure comprises biaxially oriented polyethylene terephthalate/polyethylene. Transparent inks complement the holographic effect. First-time pouch use requires the consumer to break a tamper-evident film diaphragm to access the product. Special attention to detail earned the company high marks for the absence of distortion in the gusset area despite sealing through multiple material layers.
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